I turn human behavior into products, systems, and growth.
I work across psychology, AI, product design, conversion, and human perception. The work spans neuromodulation, social memory, behavioral intelligence, and consumer growth.
Selected work
Four endeavors.
Work across cognition, memory, behavior, and growth.
Closed-loop neuromodulation · Cognitive performance
Hum Technologies
A closed-loop neuromodulation system for cognitive performance under pressure.
Hum Technologies is built around the question of whether cognitive load, focus stability, and mental breakdown can be read and modulated in real time. It is the most serious expression of my work: systems for cognition when performance matters.
- What it is
- A behind-the-ear neuromodulation system for reading cognitive state and delivering targeted stimulation.
- Reads
- Cognitive load, stress, focus instability, and the moment performance begins to break.
- Why it matters
- The next interface should not only inform the user. It should help regulate the human system underneath the work.
Evidence
- Role
- Architecture & research
- Approach
- In-ear EEG/PPG · VNS
- Basis
- Cognitive neuroscience
Social memory · Ambient context
Hum Industries
A social context repository for the names, commitments, and context people lose while trying to stay present.
Hum Industries explores a missing layer in human-computer interaction: ambient recall for social reality. The goal is to help people preserve context without turning every interaction into a note-taking task.
- What it is
- A memory layer for social context, commitments, names, and interpersonal continuity.
- Reads
- Who someone is, what was said, what matters, and what should be remembered later.
- Why it matters
- Presence should not require forgetting. Memory support should disappear into the background.
Behavioral intelligence · Conversion
Moach
A behavioral intelligence system for websites, offers, and user journeys.
Moach reads the hidden failure points inside digital experiences: friction, trust gaps, weak desire, low certainty, and unclear action paths. It turns those signals into audits, interventions, and product decisions.
- What it is
- An analysis system for diagnosing behavioral friction in pages, products, offers, and funnels.
- Reads
- Trust, clarity, desire, certainty, action path, hesitation, and conversion failure.
- Why it matters
- Most conversion problems are perception problems before they are design problems.
Evidence
- Role
- Product & framework
- Output
- Audits · scoring · dossiers
- Applies to
- Sites, offers, funnels
Consumer growth · Conversion execution
Cloen
Consumer growth proof, scaled to 2,700 customers at $49/month.
Cloen is the clearest proof that behavioral diagnosis can become revenue. After improving early bounce and weak conversion, the business scaled to 2,700 customers at $49/month.
- What it was
- A consumer growth and acquisition project.
- Read
- Weak activation, early bounce, unclear value path, and conversion drag.
- Why it matters
- It proves I can turn behavioral insight into measurable customer growth.
Evidence
2,700
customers at $49 / month
- Role
- Growth & conversion
- Fixed
- Bounce & weak conversion
Proof
Evidence of execution.
Each result maps to a real capability.
2,700
Growth & conversion execution
Scaled Cloen to 2,700 customers at $49/month after improving early bounce and weak conversion.
≈ $50K
Sales execution, at 16
Just under $50K in real-estate wholesaling profit as a teenager.
Kellstadt Award
Award-winning marketing
Won DePaul Kellstadt Marketing Center's Marketing Excellence Award.
Operating thesis
Behavior is earlier than explanation.
People usually explain themselves after the signal has already appeared. They hesitate, avoid, reread, distrust, forget, click, leave, or buy before they can fully explain why. My work starts with that early layer, then turns it into products, interfaces, systems, and growth.
- 01
Observe behavior
- 02
Interpret the hidden cause
- 03
Build the system
- 04
Measure changed action
Writing
Selected writing.
About
About Troy.
I'm a founder from Chicago working across psychology, AI, product design, conversion, cognition, and human perception. I am interested in the gap between what people report and what actually drives their behavior. Most of my work starts there, then becomes a system: something that reads, interprets, or reshapes the hidden layer beneath action.
More about TroyNow
- A political lobbying and campaign initiative
- Building Moach iOS
Contact
For products and systems where behavior is upstream of the outcome.
Reach out for product strategy, behavioral analysis, conversion diagnosis, collaboration, or serious founder conversations.
troy@humtechnologies.org