How people decide.
Behavioral science, Chicago.
Now · MoachNow
Moach
A system that determines what a business should do, why, and whether it worked.
- Evidence
- Belief
- Decision
- Intervention
- Prediction
- Outcome
- Learning
The loop: Evidence, then Belief, then Decision, then Intervention, then Prediction, then Outcome, then Learning. Outcomes update beliefs.
- Evidence
- Belief
- Decision
- Intervention
- Prediction
- Outcome
- Learning
- Outcomes update beliefs
Selected work
Selected work
About
Behavior is earlier than explanation.
I read that early layer and turn it into positioning, products, and decisions that can be graded.