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Behavioral decision infrastructure

Moach

A decision engine that records what a business believed, decided, and predicted, and whether it came true.

Most marketing decisions leave no record, so nobody can say later why they were made or whether they worked. Moach keeps the evidence, the prediction, and the measured result for each one.

Role
Operator
Status
Active since 2025
moach.ai, October 2026.
moach.ai, October 2026.

What I did

  • Designed the ledger: evidence in, structured beliefs out, append-only
  • Built the chain from beliefs to decisions, interventions, and dated predictions
  • Built the grading: every prediction scored against what happened, every belief revision on the record
  • Operate it myself for client companies
The business map. 1,840 reach the page, 22% go on to checkout.
The business map. 1,840 reach the page, 22% go on to checkout.
The loop: diagnose, decide, predict, ship, measure, learn.
The loop: diagnose, decide, predict, ship, measure, learn.

Outcome

Active with client companies since 2025.

What are you deciding next?

troy@moach.ai