Consumer Behavioral Intelligence2026 — in development
Moach iOS
Personal behavioral intelligence for everyday life.
Role — Product design, ontology, system logic, iOS direction
A mobile interface for turning personal digital behavior into perception maps, behavioral briefings, and actionable self-awareness.
Live screenshots
Core question
“What does a person's behavior reveal that they cannot yet explain about themselves?”
Overview
Moach iOS is a consumer-facing app that turns personal digital behavior, repeated patterns, and self-observations into structured perception maps and operator-style briefings. It is less a tracker and more an instrument for interpretation.
The problem
People generate behavioral data constantly, but most of it is either trapped in apps, flattened into productivity metrics, or ignored entirely.
The insight
The valuable layer is not raw tracking. It is interpretation — what behavior reveals about attention, avoidance, desire, emotional state, motivation, decision patterns, and recurring friction.
What Troy built
- Designed a mobile behavioral intelligence interface
- Built a perception instrumentation layer
- Authored a behavioral ontology
- Designed daily perception maps
- Designed correction loops for user feedback
- Designed privacy-conscious behavioral summaries
- Created a system for turning digital traces into usable self-awareness
Behavioral layer
- Attention
- Avoidance
- Desire
- Emotional state
- Motivation
- Decision patterns
- Recurring friction
Status / outcome
In development.
Related
All workFor work, collaboration, or sharp conversations.
Reach out if you are building something where human behavior is the bottleneck: product strategy, behavioral analysis, conversion diagnosis, or founder conversations.